Marketing Manager, Center for Children and Youth

AGENCY OVERVIEW:

Center for Children and Youth is a division of Jewish Family and Children’s Services (JFCS), that helps children, teens, and families thrive as they navigate the challenges of modern life. By bringing together comprehensive mental health and support services, professional and community education, and advocacy on behalf of children and families, JFCS is leading the way in addressing social, emotional, and learning challenges so that all children can reach their full potential.

OUR CAREER OPPORTUNITY:

JOB TITLE: Marketing Manager –  Center for Children and Youth Dept.
REPORTS TO:  Director of Marketing and Communications
EMPLOYMENT TYPE: Full-time with benefits
JOB LOCATION: San Francisco, CA

The Marketing Manager develops targeted outreach, in-depth analytics, and compelling, multi-channel campaigns to raise the profile of JFCS’ Center for Children and Youth. The Marketing Manager is for a results-oriented individual who can take projects from conception through completion and has a proven track record of managing integrated marketing and outreach strategies.

BENEFITS:

  • Be part of a financially stable nonprofit with a long and rich history
  • Be part of a large multi-faceted organization serving 120,000 people with over 40 programs
  • Make positive differences in the lives of thousands of individuals and families we serve each year
  • 15 holidays total (Includes 9 federal holidays & up to 6 Jewish holidays each year)
  • Employer 403(b) retirement Match and Additional Employer Contribution (Subject to eligibility requirements)
  • 3 weeks’ vacation & 2 weeks’ sick time per year
  • Cafeteria Plan
  • Hybrid work schedule 2 days/week minimum (onsite location at JFCS’s HQ SF office)

WHAT YOU’LL DO:

  • Drive marketing operations, including project management of deliverables such as brochures, flyers, event promotions, videos, e-newsletters, advertising, and other communications. Collaborate with staff and lay leaders to identify community and stakeholder needs
  • Develop and execute strategies that generate leads and increase brand awareness for JFCS’ Center for Children and Youth and its subprograms Parents Place, CTI, YouthFirst, and Jewish Baby Network
  • Act as community manager for CCY’s social media channels
  • Develop a social media strategy that will help us grow our audiences, increase engagement, and drive inquiries for our services
  • Manage vendors in social media advertising
  • Direct content creation for web, social, email, and print materials
  • Write, edit, and create simple designs as needed; coordinate with staff and vendors to create engaging, timely communications
  • Own and oversee the CCY website and ensure it is accurate, optimized, and up to date. Lead a review of the website with a view to improving user journeys and increasing web inquiries
  • Report regularly on high-level marketing and business metrics for CCY including web traffic, social media, and email, as well as leads, referral sources, and client acquisition
  • Assess the big picture of how our outreach impacts our business outcomes, ask critical questions, and develop new action plans with a data-driven mindset
  • Provide guidance and consultation to CCY program staff who are executing outreach and sales activities to ensure that their approaches are effective and in keeping with our overall strategy
  • Support with the promotion of online events and workshops
  • Work with our admin team to review our event listings and ensure they are engaging, accurate, and professional
  • Create strategies for earned media and PR; write press releases and act as primary media contact

QUALIFICATIONS:

  • 7+ years of professional experience developing, executing, and measuring marketing campaigns across multiple channels (social media, email, search)
  • Bachelor’s degree in marketing, communications, business, or equivalent experience
  • Self-starter with the ability to work both independently and as part of a team
  • Project manager extraordinaire, comfortable collaborating with various internal and external teams/vendors
  • Have conceptual talent – able to think big, be innovative, ask critical questions, and share ideas with others
  • Experience in planning, creating, and reporting on successful multi-channel marketing and/or sales campaigns
  • Ability to write clear, compelling copy for a variety of audiences
  • Understanding of SEO/SEM and experience managing vendors
  • Ability to multi-task and still meet deadlines, prioritize, and wear many hats
  • Excellent communication and interpersonal skills; ability to work successfully in a team
  • Excited about getting to know our audiences, empathizing and understanding their needs
  • Adaptable; ability to respond quickly and efficiently to unplanned projects and assignments
  • Must have received or be willing to receive the COVID-19 vaccination by the date of hire to be considered
  • Experience marketing to parents, teens, educators, and/or mental health professionals preferably

EXCITED TO APPLY?

https://jewishfamiliesandchildrenservices.applytojob.com/apply/h7gDMSNc9T/Marketing-Manager-Center-For-Children-And-Youth

To be considered for this position, you must meet the requirements and competencies listed above. Application materials will be reviewed as they are received, and well-qualified candidates will be contacted for an interview.

EQUAL OPPORTUNITY EMPLOYER:

JFCS is an equal opportunity employer. All qualified applicants are encouraged to apply, including minorities, women, veterans, and disabled individuals. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state, and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees so classified.